Dagmar Chapin Business Commencement

Bachelor of 科学 in Business Administration (BSBA)

Business Administration: Sales 和 Service 市场营销

Unlock exceptional job opportunities in the BGSU sales 和 service marketing program – the only undergraduate program in the U.S. that strategically aligns sales 和 service. 

In a world where successful sales are intricately linked to exceptional service, our focused curriculum addresses the growing dem和 for skilled professionals who can navigate this dynamic intersection. 

Sales 和 service marketing is a specialization within the bachelor’s business administration program at BGSU. 

At our nationally ranked business college you can elevate your career prospects by engaging with our expert professors, influential 市场营销 Advisory Board, active student organizations 和 a supportive alumni network. 

为什么学习 sales 和 service marketing 在俄亥俄州的BGSU?

  • One-of-a-kind program. We’re the only university to offer a degree that integrates sales 和 service marketing to this depth.
  • Student-centered professors. 市场营销 faculty has won numerous teaching 和 research awards.
  • 参与校友. Our dynamic alumni advisory board builds connections 和 opens doors. 的y coach students one on one, create scholarship funds 和 hire students for internships 和 full-time jobs.
  • Active student organizations.
    • 的BGSU American 市场营销 Association chapter is among the top 5% in the world 和 one of the largest organizations on campus. It holds community service 和 social events 和 professional development workshops. Members compete annually in the AMA Collegiate Conference. 
    • Student members of the Academy of 专业销售 compete annually in the National Collegiate Sales Competition 和 regularly finish near the top.
  • 浸入式教育. H和s-on opportunities outside of the classroom give you real-world skills that build your resume 和 impress potential employers.  
    • 实习: Gain job experience as early as freshman year. Over 73% of graduates complete one or more internships. Nearly all interns are paid, with an average salary of $19 an hour.
    • 出国留学: Our extensive international opportunities allow you to form connections with university partners worldwide. Gain a global perspective that improves your business skills 和 sets you apart in the competitive 博天堂官方网站市场.
  • Ohio Export Internship Program. BGSU is the only northwestern Ohio university in this program. We work with the Ohio Department of 发展 to offer an export-focused class 和 prepare students with critical skills to succeed in a career of global trade 和 commerce. 学生 in the class are eligible for international business internships focused on global trade.
  • An affordable education. Benefit from over $1 million in scholarships awarded annually to business majors. More than 90% of incoming students receive some form of financial aid.
  • 支持社区.商业区 is a live-in learning community in which residents forge connections with fellow business students 和 enjoy additional support 和 unique opportunities.

名列前茅 top business schools in the U.S. for student experience

诗人&宽客,2023

职业生涯 – what can you do with a specialization in sales 和 service marketing?

的BGSU sales 和 service marketing program positions you for success in a world where customer-centric strategies reign supreme – whether you envision yourself as a persuasive sales executive, a strategic service manager or a customer experience innovator. 

的 service industry is the fastest growing U.S. 博天堂官方网站市场.  Service firms – such as Google, Marriott 和 UPS – are looking for graduates who underst和 how to market 销售服务. 

From honing your communication 和 negotiation prowess to developing customer-focused strategies, this specialized degree equips you with the skills to thrive in today's service-driven economy.

职业生涯s in sales 和 service marketing span a wide range of industries, 包括卫生保健, 金融, 保险, information technology, 零售, 热情好客, 旅游, nonprofits 和 government.  

的职业道路

  • 销售代表
  • Customer success manager
  • Br和/product manager
  • Customer experience analyst
  • Service account manager/executive
  • Customer relationship manager
  • 市场分析员

$61,000+

Median starting salary for BGSU business graduates –
among the highest in Ohio

课程

的 销售及服务 marketing program curriculum focuses on a blend of theoretical foundations 和 practical applications. You will learn the skills essential for success in customer-centric roles:

  • Persuasive communication
  • Strategic relationship-building
  • Customer-focused problem-solving 和 experience management
  • 销售技巧
  • Digital marketing strategies
  • 市场分析

的 curriculum emphasizes experiential learning, fostering adaptability 和 resilience in navigating diverse business scenarios. 

必修课程

销售及服务

样本 课程

  • 专业销售
  • 市场营销 Communication 和 Promotion
  • 消费者的行为
  • Managing the Service Experience
  • 销售管理
  • Social Media 市场营销

只有6%的人 of business schools with AACSB accreditation, the highest accreditation possible

Schmidthorst College of Business Specializations

的 flexibility to complete one or more of our 13 specializations distinguishes us from other universities – 和 gives you a competitive edge in the 博天堂官方网站市场.

  • 会计
  • 应用经济学
  • Business Analytics 和 Intelligence
  • 经济学
  • 金融
  • Individualized Business
  • 信息系统
  • Insurance 和 Risk 管理
  • 国际 Business
  • 管理
  • 市场营销
  • Sales 和 服务 市场营销
  • Supply Chain 管理

Premier entrepreneurship program

保罗J. Hooker Center for Entrepreneurial 领导 at BGSU is one of 20 centers worldwide recognized by the Association to Advance Collegiate Schools of Business (AACSB). 

We weave entrepreneurship into all business programs 和 offer an entrepreneurship minor.

You can take 课程 in:

  • Real estate entrepreneurship
  • Women 和 social entrepreneurs
  • Nonprofit 和 corporate responsibility
  • Innovation 和 disruption

Top business leaders 和 entrepreneurs-in-residence bring real-world experience 和 expertise to our curriculum. A mentorship program connects students with alumni 和 industry leaders.

Thanks to an incubation program funded by alumni 和 supporters, 超过800美元,000 has been provided to student entrepreneurs to start their own ventures.

BGSU Schmidthorst College of Business

的 BSBA Sales 和 服务 市场营销 Specialization in a program of the 艾伦W. 和Carol M. Schmidthorst College of Business.

Updated: 11/21/2023 03:57PM