The 广告 program is part of the School of Media and Communications 在 BGSU College of 艺术 and 科学.   

观看视频 BGSU 广告 major students hold a class in an Ohio classroom with a two-way mirror for conducting focus groups for audience research.
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广告

创建. 促进. 分析. 广告 is at the heart of today’s popular culture. The 广告 major (or minor) 在 School of Media and Communication at Bowling Green State University is an interdisciplinary 广告 program equipping students to be adaptable in today’s fast-changing media environment.

You will learn to apply strong theoretical and media analytical skills and human 心理学 approaches to solve client problems creatively by mastering professional skills for commercial and nonprofit organizations. 

创意或管理? 

The 广告 major at BGSU prepares students for a career in 广告, 促销活动, 市场营销 and communication disciplines. How students approach the major depends on their strengths and interests. 

学生 who want to determine the creative aspects such as what campaigns look like, sound like or say should consider the creative/production concentration. Those interested in human 心理学, 观众, researching markets and the best channel to reach those markets, and how campaigns perform might find the management/research concentration is best for them.

A broad understanding of communication theory and deep practical experience through industry connections are common to both concentrations. 

脱颖而出 在课程中

  • Intro to Interactive 广告 & 社交媒体
  • Video 场 Production, Editing & 在线分销
  • Media and Strategic Communication
  • History of Graphic Design
  • Graphic Design Thinking
  • 音频生产
  • 品牌

课程

Our interdisciplinary degree includes coursework in 市场营销, 心理学, 媒体制作, 平面设计, communication and 广告.

学生 who major in 广告 can choose between two concentrations: Creative/production and management/research. The creative/production concentration prepares students for careers in copywriting, print and digital 广告 or commercial production, content creation for websites and social media. The management and research specialization examines how 广告 meets communication and 市场营销 goals for organizations: researching markets and audience preference and 心理学, including branding and social media campaigns. You will be able to analyze the success of a campaign and plan future campaigns.

Both courses provide a strong foundation of theory and practice in 广告; incorporate broad-based knowledge across 广告, communication and 媒体制作; and provide 市场营销 and 平面设计 courses to help students understand marketers’ needs in creating advertisements.

学生 may also decide to minor in 广告. The minor is beneficial to students interested in broadcasting, 网络媒体, 市场营销, 促销活动 and other media-related industries and cultures.

The Capstone Campaign Course is conducted with real clients. Two internship requirements provide practical, real-world experiences that can translate into job opportunities. 

High-demand option for 博天堂官方网站生s.

BGSU's interdisciplinary environment, coupled with its outstanding professional staff and faculty, will make this major a high-demand option for graduates looking to position themselves well for a successful career upon graduation.

克里斯汀Gillespie

Product Marketing Manager, Google

实习 and Careers

广告 graduates from Bowling Green State University work at some of Ohio’s and the nation’s most recognized brands. They also deliver critical public health and cause-driven messages for governmental and nonprofit organizations in an increasingly fractured media landscape. 博天堂官方网站生s of the degree will understand how the media market evolves and be able to navigate the changing landscape for a wide range of clients or as chief 市场营销 officers or brand managers.

根据美国.S. 劳工部, 广告, 促销活动s and 市场营销 managers’ overall employment is projected to grow faster than average from 2018-2028. 

Based on research by the Bureau of Labor Statistics, the salary expectations for mid-career 广告 and 促销活动s managers was $106,100 in 2017, with the top 10% earning more than $200,000元/年.

An Industry Advisory Board, composed of alumni and major 广告 employers such as Google, 迪斯尼, NBC环球(NBC Universal), MadAveGroup和Hart, enhances industry connections for the program and students.

走得远 在你的职业生涯

  • Cause-related communications
  • 广告 media planners and buyers
  • Marketing communications directors
  • 社交媒体经理
  • 广告公司高管
  • 创意总监
  • 广告文案
BGSU 广告 students brainstorm content ideas for magazine 广告 courses in small class groups on the Ohio campus.

更多的信息

BGSU 艺术 and 科学 white

The 广告 program is part of the School of Media and Communications 在 BGSU College of 艺术 and 科学.   

学习成果

广告 major students are expected to achieve the following learning outcomes during their time on the Ohio campus of Bowling Green State University:

  • Expla在 different functions, regulations and roles of 广告 in business 市场营销, the media industry and society;
  • Utilize consumer behavior and persuasion theories with audience research to select target audience and develop and evaluate 广告 campaigns' effectiveness with appropriate data analytics and metrics;
  • Write 广告 copy, understand 平面设计 principles and develop ethical 广告 campaigns and strategies across multiple media platforms, including social media for both commercial and nonprofit organizations;
  • 应用 knowledge of different 市场营销 communication media’s strengths and limitations and integrate them in 广告 campaigns and media 广告 sales.

迈克尔 & 莎拉·库林中心

学生 practice their production skills using state-of-the-art technologies 在 迈克尔 & 莎拉·库林中心. The center features video and audio production suites. The video production suite includes access to robotic cameras, virtual sets and “live reporting” spaces. An advanced projection system enables students to simultaneously watch live action being recorded and see the work being done on the control boards.

学生 also have outlets for their work. BG猎鹰传媒, the student media organization, 提供实践, real-world experience in professional standard 促销活动s, social media and 广告. The student-staffed group publishes a stable of titles, from sports-focused publications to multicultural outlets across multiple channels.   

With more and earlier access to these facilities, you can develop advanced portfolios to demonstrate skills to prospective employers.

A Public University for the Public Good

The School of Media and Communication at Bowling Green State University develops individuals who communicate effectively, contribute to their communities, and engage globally with individuals, 政府, 企业, and nonprofit and civic organizations. The school is a strong advocate for ethical professional practices, equal access to media technologies, 包容性, and freedoms of speech and press in order to build a more deliberative and democratic community.

Updated: 08/04/2023 11:32AM